Here's
some advise on opening a speech from Patricia Fripp the world-renowned
speaker:
USE
AN INTERESTING STATISTIC.
A great way to open a talk or presentation is to cite some
intriguing statistics that endorse your premise, are out of
the ordinary, totally unexpected, or are not well known. This
could be something you read in the Wall Street Journal, trade
magazines that are unfamiliar to the audience, the
annual report, website or newsletter of the company you are
addressing, or perhaps you hear them in church.
These statistics can be directly related to the organization
or industry, or they could be general observations. Anything
you can make pertinent to your topic is fair game. It can
be deadly serious, like "One in four people will be affected
by cancer. Either them directly or a family member."
This makes my friend Cantu's talk "Laughing all the Way
to the Hospital" more of a human interest story than
just his experience. It can also be fun and frivolous, like,
"Women born since 1960 are likely to have more husbands
than children." This can lead into a talk on changes
in society.
A GREAT EXAMPLE I NEVER FORGOT
When I was on a program with Newt Gingrich for YPO (Young
Presidents Organization) in Atlanta several years ago, I heard
him give one of the best written, best delivered speeches
I've ever heard. It doesn't matter what your politics are,
he had a great opening. I did not write it down, but I've
never forgotten it. He walked on stage and said, "If
you were born today, you would already owe $186,000 to payoff
your share of the national debt." He was immediately
compelling.
What also made it so good was his use of what I call a high
I/You ratio. He used "you" and "your"
three times in his opening sentence, rather than "I"
or "me." Everyone in that audience sat forward.
A STATISTIC FROM THE AUDIENCE'S WORLD THEY DID NOT KNOW
I recently addressed 350 Seventh Day Adventist pastors. It
was for three and a half hours, on the fourth day of their
convention. I am not an Adventist and was the only non-preacher
on the program. My opening immediately grabbed them... "465
times in the Bible it says, 'It came to pass;' it does not
say, 'It came to stay.' If your sermons are not well structured,
artfully crafted, and charismatically delivered they will
not come to stay in the hearts, minds and lives of your congregation."
©
Patricia Fripp 2002
See
Patricia's website:
www.Fripp.com